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Bella Hadid Gets Wrapped in Swarovski for Sparkling Holiday Campaign

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Bella Hadid is ringing in the holiday season with Swarovski.

Swarovski has debuted Hadid as the face of its holiday 2022 campaign with the tag line: “Open the wonder with Swarovski this holiday season.”

The main images for the campaign see Hadid adorned in a stack of Swarovski necklaces and bracelets along with statement earrings and rings. She coordinates with other pieces from Swarovski’s collection as she sports three jumpsuits in pink, blue and yellow, all with giant bows on them. Christian Cowan designed the jumpsuits Hadid seen in the campaign.

One of the most distinct visuals from the campaign features Hadid sitting on top of gift boxes arranged from largest to smallest in the colors green, light blue, canary yellow, soft pink and white. Hadid poses on the boxes that have a pink ribbon emblazoned with “Swarovski” draped around oversized versions of the brand’s accessories, creating a sparkling effect.

Carlos Nazario styled the campaign. Nazario has also styled campaigns for Lanvin, Hood by Air and Ambush.

Hadid was shot by Mert Alas and Marcus Piggott, better known as Mert & Marcus. The duo has shot campaigns for Dior, Louis Vuitton and Missoni.

Swarovski is undergoing a revamp under its chief executive officer Alexis Nasard, who took the helm of the brand after 17 years at Procter & Gamble. He is the first CEO of the company outside of the Swarovski family for the first time in the brand’s 127-year history.

In an interview with WWD, Nasard said he sees Swarovski as a brand that represents “joy and self-expression. Luxury doesn’t have to be serious.”

Source: wwd.com

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Bella Hadid Just Made A Case For Old Hollywood Glam

Eternal fashion icon Bella Hadid is a risk-taker and trendsetter—elevating red carpet glamour like no muse before her. And in her latest fashion move, she combines both effortlessly, channelling old school glamour with big, bold statement pieces, as ambassador for Swarovski and their latest brand campaign.

For Hadid, the collaboration was a natural fit, voicing her excitement for the brand’s recent work under the helm of Creative Director Giovanna Engelbert, who was appointed to take the reins as Swarovski’s creative director back in 2020.

“I was very familiar with Swarovski already,” explains Hadid. “It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewellery brand of the future.”

Like fashion, Hadid says “jewellery is about expression and celebrating individuality”, and that “Swarovski celebrates all people and the idea of modern glamour, and I love that.”

Bold, expressive and empowering, Swarovski, an Austrian heritage brand, has been synonymous with these words for decades. But their latest collections are redefining the brand—and for all the right reasons. Channelling old-school glamour while injecting a very timeless and modern edge, the collections purport to redefine how you express yourself and take a risk, sartorially of course.

Source: marieclaire.com.au

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Bella Hadid Is Constantly Reinventing Herself

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The 50th Anniversary Issue of W is an all-out supermodel celebration featuring 17 cover stars ranging from the world’s most famous names to women who are well on their way to total fashion domination. See every cover model here and read Jenny Comita’s essay about the evolution of the beauty standards that define the industry here.

What appealed to you about being a model?
Modeling was always in my stars, and I had to accept that. My mom grew up modeling, and my sister, obviously, is incredibly successful and great at her job. At the end of the day, I think we all have this work ethic of wanting to be the best at whatever we do, and I knew that if I worked my butt off, I could succeed in this business. Still, it took a really long time to not have impostor syndrome. To be honest, it’s only been in the past year that I’ve felt confident in my craft and that impostor syndrome started to float away a little bit. Now I know what I want to do, who I want to work with, and what I like and what I don’t like. Until you really listen to yourself and stand by your boundaries, you can’t move forward.

The ’80s and ’90s as decades were distinct eras in terms of the model’s aesthetic. Do you think there is an overarching beauty trend at the moment?
No. There really isn’t one definition of what beauty is right now. For so many years, people tried to condense us into one type. It used to be about having one look and that was the look you were going to ride with for the rest of your career. I’m constantly reinventing myself, and I want to show every version of myself that I can be. For hundreds of years it was, this is how a woman looks, and this is how a man looks, and now we’re not so locked into that. The beauty of now is that you can look at yourself in many different ways and love all parts of yourself.

Source: wmagazine.com

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Bella Hadid Isn’t Afraid to Speak About Palestine Anymore

In the past few years, Bella Hadid has become increasingly vocal about her support for Palestine, the country where her father, Mohamed Hadid, was born. Her advocacy has gotten her a full-page attack ad in the New York Times and a direct tweet from the official country of Israel Twitter account, both of which she touched on in a new interview about her advocacy.

“I have this overwhelming anxiety of not saying the right thing and not being what everybody needs me to be at all times,” Hadid said at the top of her new interview with Noor Tagouri’s the Rep podcast. “But I’ve also realized that I have done my education enough, I know my family enough, I know my own history enough. And that should be enough.” The supermodel has long been an advocate for Palestine. In a June Instagram post, she reaffirmed her commitment to fight for Palestine, writing, “I will never allow anyone to forget about our beautiful Palestine, or our beautiful people.”

Hadid’s activism has ramped up in the past two years. On Instagram, she’s shared a letter against apartheid, as well as photos and videos of alleged unprovoked violence between the Israel Defense Forces and Palestinians. In March, she and her sister, Gigi Hadid, announced that they would be donating their Fashion Week earnings to organizations providing aid in Ukraine and Palestine.

Her activism has not come without cost. “I had so many companies that stopped working with me,” the supermodel told Rep. “I have friends that completely dropped me.” In May of 2021, she was accused of being an “advocate for throwing Jews into the sea” by the official Israel Twitter account after attending a pro-Palestinian march following an air strike in Gaza. At the time, Hadid called out “Israeli colonization” and “military occupation and apartheid” on Instagram — though she also made clear that this was “not about religion” or “spewing hate on one or the other” — writing, “I stand with my Palestinian brothers and sisters.” Shortly thereafter, Hadid, her sister, and Dua Lipa (who was dating their brother, Anwar Hadid, at the time) were targeted by a full-page ad in the New York Times accusing them of “antisemitism.” Speaking with Rep, Hadid called the ad “disappointing,” adding that the paper “sold their soul.” Reflecting on the vitriol that came her way, the model noted, “When I speak about Palestine, I get labeled as something that I’m not. But I can speak about the same thing that’s happening there, happening somewhere else in the world, and that’s honorable. So, what’s the difference?”

Hadid noted in the interview that she realized at a young age that people wouldn’t necessarily embrace her identity as a proud Palestinian woman. She recalled being called a “terrorist” in the eighth grade. “I was being called names and being immediately blasted as a person of hatred for another people, but all I was talking about was freeing my father’s people — people who are deeply hurting.” But a recent interaction with an Israeli woman in the streets of New York City has made her realize she’s not afraid to speak up anymore.

“I was just leaving lunch, and this woman came up to me and was like, ‘I just moved to New York from Israel recently, and I told myself that if I ever saw Bella Hadid I would walk up to her and ask why she hates me so much,’” Hadid said, adding that she responded openly, saying that she actually welcomed the conversation, telling the woman that she didn’t hate her and inviting her to speak her mind. “I’m not scared of anything, but I was nervous that I wouldn’t be able to combat whatever she had to say to me,” Hadid said. “But I realized in that conversation, it never had to be combative. All it had to be was two girls talking about their history and hopefully finding a common denominator, which is that we want nobody to die.”

Source: thecut.com

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How Bella Hadid and Ramy Youssef Became BFFs

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It is difficult to imagine a career trajectory for a millennial supermodel that does not involve a pivot to acting. In the case of Bella Hadid, arguably the world’s most famous model since she was 17, the crossover might have even seemed inevitable. “People probably thought,” she tells me, “that my first acting job would be something super sensual and sexy.”

Instead, when the 25-year-old makes her acting debut this fall as a guest star on Ramy, it’ll be in a slightly more unhinged role: a weirdo girlfriend.

The Emmy-nominated dark comedy (you can find it on Hulu) follows a fictionalized version of Ramy Youssef, an Egyptian American millennial who tries—and mostly fails—to be a good Muslim as he navigates adulthood. Across two buzzy seasons, the show has been lauded by critics for its general abhorrence of easy morality and its eagerness to dive into messy territory. For example, one of Ramy’s more quotidian plot points involves Ramy helping his best friend jerk off because his muscular dystrophy won’t allow him to masturbate.

And Hadid’s role on the show? “It’s probably one of the weirdest scripts we’ve ever written,” says Youssef. “And that says a lot.”

The model and the showrunner first connected back in January, when Youssef emailed Hadid out of the blue and asked if she’d be interested in a guest spot. They hopped on a Zoom and, after a long conversation, Hadid said yes. “I was like, this is perfect,” Hadid gushes. “We hadn’t even met before, but I had a feeling it was gonna be kismet.”

Hadid, who is of Palestinian descent, already shares with Youssef an overlapping network of friends and creative confidants. Youssef is close with Hadid’s brother, Anwar, and they’re both friends with the Canadian musician Mustafa, who was excited to hear that Hadid had found her way onto the show. “Bella’s been at the center of a world that doesn’t acknowledge what it’s like to be a Muslim at any of the intersections,” Mustafa tells me. “She’s sometimes the only Muslim or Arab person in a room, so it’s great to see Bella surrounded by her community.”

Hadid felt that sense of belonging instantly, she says. When she arrived on set for her first day of filming, she was surprised by the gift the crew had left in her trailer: a T-shirt that said “Free Palestine.” The simple, welcoming gesture made her weep. “I couldn’t handle my emotions,” Hadid says. “Growing up and being Arab, it was the first time that I’d ever been with like-minded people. I was able to see myself.”

I know what Hadid means. Feeling the constant need to minimize your identity can take its toll on you. Growing up Muslim, I often felt like I had to shrink down or hide that part of myself in order to seem less difficult or demanding. Both Hadid and Youssef—each in their own way—seem to be taking a different approach. By amplifying their heritage and proudly asserting their cultural identities, they’re embracing the spotlight and using it to complicate outdated expectations of what Arabs and Muslims are capable of in the culture. Part of what makes Ramy so special is its deft ability to raise heavy and spiritual questions: Underneath all the plotlines about porn stars and racist family members and what really caused 9/11, the show refreshingly offers no tidy answers, nor does it claim to represent what a “good” Muslim even is.

Meanwhile, in the last few years, Hadid has become perhaps the most outspoken American celebrity advocating on behalf of the Palestinian people. In an era of halfhearted virtue signaling, she is finding ways to dig deeper into the issues—and her own experiences—with her platform. This past winter, I was struck by an Instagram post in which Hadid highlighted the discrimination women who wear a hijab, like me, face every day. She took specific aim at a corner of the culture she knows well. “If we are seeing more and more appreciation of hijabs and covers in fashion,” she wrote, “we have to also acknowledge the cycle of abuse that Muslim women of all different ethnicities in fashion get met with on a regular basis within fashion houses, especially in Europe [and] America.” It was, to say the least, not the sort of concern that your traditional supermodel is posting.

If the Hadid we see in the culture is an honest reflection of who she is in private, Youssef couldn’t be more unlike the character he plays on television. Real Ramy is easygoing, kind. Almost effortlessly thoughtful. On the day the pair met up for the photo shoot to accompany this story, he met Hadid at her apartment here in New York and they rode together to set, where he gamely permitted her to take the lead in styling him for the photos. He made certain that he properly introduced me to his then fiancée, and now wife, who came to hang out. He was even so focused on continuing our conversation that he missed his scheduled flight out of town.

The Ramy you see onscreen is a hall-of-fame fuckboy. Like, you could retire his jersey and put it in the fuckboy rafters. TV Ramy is also on a spiritual journey, but his pursuit of inner peace comes at the expense of all the people who love him. The second season of the show concludes with Ramy cheating on his fiancée the night before they get married—with his cousin—a catastrophe that ruins the lives of everyone in his orbit.

Despite having donated his likeness to the character, Youssef knows that TV Ramy sucks. “You pick the worst side of you because then the people you meet are like, ‘Oh, you’re so much better than I expected!’ As opposed to the other way around,” he explains. “It’s all upside, really. You gotta undersell hard.”

Hadid can relate. “That’s what I’ve dealt with my whole career!” she adds. “People will meet me and think, Oh, I thought you were a bitch. Or I thought you were mean. [They assume] I’m this other person. I’m like, This other person that you saw on a magazine cover: no soul, no nothing? It’s just an armor.”

Full interview: gq.com