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Chopard unveils a dazzling new Ice Cube campaign starring Bella Hadid

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Chopard owns many facets of the jewellery world, from showcasing its spectacular High Jewellery creations on the world’s most glamorous stages to embodying a myriad of refined and enduring collections that are no less precious. One such collection is the Ice Cube, introduced in 1999 by Chopard’s Co-President and Artistic Director Caroline Scheufele through a watch epitomising a pure shape. Since then, the Ice Cube collection has continued to evolve in a perpetual dialogue with light.

Anchored by a central cube motif, the Ice Cube collection is symbolised by geometric perfection and magnified by the light bouncing off its facets. Beyond mere jewellery, the collection is a contemporary statement, defined by a minimalist aesthetic that reflects Bauhaus principles. A blend of simplicity and functionality, the Ice Cube’s highly graphic lines use only essential elements: light, shape and resistant materials.

The Ice Cube’s design language is enunciated by identically repeated cube motifs, discreetly enhanced by four perfectly symmetrical and subtly faceted edges. This is where the magic begins — through these delicate surfaces, light is refracted and the jewellery’s brilliance is amplified. Yet, beneath the Ice Cube’s apparent simplicity lies a complex interplay of high technology and craftsmanship.

A marvel of engineering, the Ice Cube is the product of six years of research and development. Its highly technical machining involves diamond-equipped tools to machine and perfectly mill the taut lines of the precious metal to the nearest hundredth of a centimetre. After further buffing with a dedicated pad, the mirror-polished surface emanates with the ultimate brilliance. This phase and the diamond paving on the gem-set sections are done exclusively by hand.

Chopard’s commitment to sustainability is another facet of the Ice Cube story. By using ethical gold as early as 2017 to produce jewellery, the Maison has demonstrated that luxury can be synonymous with responsibility. It is a move that resonates with a growing consumer consciousness and the fact that the Maison used Ice Cube to spearhead its sustainable endeavours reinforces the Ice Cube’s status as a symbol of progressive luxury.

This season, Chopard is spotlighting the streamlined sophistication of Ice Cube in a sizzling campaign, Sculpted by Light, where supermodel Bella Hadid is portrayed as the collection’s modern muse. British fashion photographer and director Charlotte Wales has crafted a visual symphony where Hadid’s striking beauty and the Ice Cube collection’s sleek incandescence become intertwined in a dance of light and shadow.

The campaign’s aesthetic departs from the traditional tropes of luxury, showcasing an abstract urban landscape of a nocturnal skyline juxtaposed against lit-up building windows. This artistic narrative highlights the power and purity of the Ice Cube collection where the symbiosis of light and jewellery shines as the star of the show.

Source: lofficielmalaysia.com

Categories Article Gallery Photoshoots

Exclusive: Bella Hadid unveils Charlotte Tilbury’s new flawless lipstick

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Bella Hadid, an influential Arab-American symbol of beauty, who has now been named as the prominent face of Charlotte Tilbury, unveiled its latest creation — the Airbrush Flawless Lip Blur.

Drawing inspiration from her own experiences as a makeup artist in the fashion and studio realms, Charlotte Tilbury ingeniously developed the acclaimed and highly sought-after Airbrush Flawless range. This line was born out of the genuine needs expressed by her customers, as Charlotte frequently found herself blending concealers and powders backstage to achieve a flawlessly smooth, soft-focus, and airbrushed effect. The latest addition to this iconic collection, the Airbrush Flawless Lip Blur, harnesses the innovative Powder Blur technology to deliver the appearance of a matte powder-enhanced pout, all while maintaining a non-drying, non-creasing, and non-feathering formula that won’t settle into fine lines.

In celebration of the launch of Charlotte’s groundbreaking Airbrush Flawless Lip Blur, the captivating Bella Hadid has been chosen as the ideal beauty muse and the face of the campaign. Embodied in her is the timeless allure of 90s supermodel glamour, making her the quintessential icon of our generation. The campaign, set against a backdrop of black and white aesthetics and adorned with a camcorder filter, beautifully captures the seductive monochromatic ambiance reminiscent of that era. Complementing Bella’s striking beauty, Charlotte’s Airbrush Flawless Lip Blur perfectly enhances her iconic latex catsuit, resulting in a truly stunning and unforgettable look.

Bella deeply understands the transformative power of makeup in instilling confidence. United in their mission, Bella and Charlotte celebrate the ability of beauty to unlock confidence within individuals across the globe. Through their innovation and inspiration in the realm of beauty, they empower a worldwide community to embrace their unique beauty, enabling them to both feel and look like the most extraordinary versions of themselves.

Charlotte Tilbury on Bella Hadid
“Darlings!! I am so thrilled to reveal my friend and gorgeous beauty muse Bella Hadid will star in my new! Airbrush lip blur campaign. I’ll always remember when she told me how obsessed she is with my airbrush icons and I was so proud when she told me she takes it on every shoot, gives them to every make-up artist and are part of her everyday makeup routine because she can always trust them to give her the most incredible confidence boosting results.”

“That’s why she is the perfect partner for this campaign. We both share a passion and understanding of the power of great makeup to transform how someone feels so they can be their most confident selves and go on to conquer their worlds. On set, I saw this transformation first hand. It was incredible to see how Bella used the different airbrush flawless lip shades, from the gorgeous universally flattering Pillow Talk pink to the powerful ruby blur – dialling it up and down, wearing it blurred and bold – to create the most euphoric and joyous energy which everyone around us could feel. Now we can’t wait to share this magic and flawless feeling with the world!”

Bella Hadid on Charlotte Tilbury
“It’s a dream come true to be on this beauty journey with Charlotte, launching our first official campaign together. She is such a creative force in the beauty community with her magnetic energy and unparalleled innovations. I cannot wait for everyone to see the magic we’ve created. As a huge fan of Charlotte’s myself, it’s been a real ‘pinch me’ moment to be able to work with her on this campaign for her latest innovation – Airbrush Flawless Lip Blur.”

“As someone who is always on the go, I look for products that can keep up with my busy schedule. The Airbrush flawless lip blur shades last me all day and all night and give me that extra boost I sometimes need to keep feeling my best. I also like to switch up my look depending on how I’m feeling and love how adaptable these products are. With every colour I put on, I can be a different version of myself. I love the Lip Blur’s versatility, and how you can wear it blurred or wear it bold depending on how you’re feeling and the occasion. I’m so excited and grateful to be on this magical journey with Charlotte, I feel so lucky to be part of this – sharing ideas and creating makeup magic together. We really had the most incredible time on set and I can’t wait for the world to see what we’ve been working on. There’s so much more fun to come, we’re just getting started!”

Source: emirateswoman.com

Categories Article Gallery Photoshoots

Bella Hadid Gets Wrapped in Swarovski for Sparkling Holiday Campaign

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Bella Hadid is ringing in the holiday season with Swarovski.

Swarovski has debuted Hadid as the face of its holiday 2022 campaign with the tag line: “Open the wonder with Swarovski this holiday season.”

The main images for the campaign see Hadid adorned in a stack of Swarovski necklaces and bracelets along with statement earrings and rings. She coordinates with other pieces from Swarovski’s collection as she sports three jumpsuits in pink, blue and yellow, all with giant bows on them. Christian Cowan designed the jumpsuits Hadid seen in the campaign.

One of the most distinct visuals from the campaign features Hadid sitting on top of gift boxes arranged from largest to smallest in the colors green, light blue, canary yellow, soft pink and white. Hadid poses on the boxes that have a pink ribbon emblazoned with “Swarovski” draped around oversized versions of the brand’s accessories, creating a sparkling effect.

Carlos Nazario styled the campaign. Nazario has also styled campaigns for Lanvin, Hood by Air and Ambush.

Hadid was shot by Mert Alas and Marcus Piggott, better known as Mert & Marcus. The duo has shot campaigns for Dior, Louis Vuitton and Missoni.

Swarovski is undergoing a revamp under its chief executive officer Alexis Nasard, who took the helm of the brand after 17 years at Procter & Gamble. He is the first CEO of the company outside of the Swarovski family for the first time in the brand’s 127-year history.

In an interview with WWD, Nasard said he sees Swarovski as a brand that represents “joy and self-expression. Luxury doesn’t have to be serious.”

Source: wwd.com

Categories Article Gallery Photoshoots Scans

Bella Hadid Is Constantly Reinventing Herself

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The 50th Anniversary Issue of W is an all-out supermodel celebration featuring 17 cover stars ranging from the world’s most famous names to women who are well on their way to total fashion domination. See every cover model here and read Jenny Comita’s essay about the evolution of the beauty standards that define the industry here.

What appealed to you about being a model?
Modeling was always in my stars, and I had to accept that. My mom grew up modeling, and my sister, obviously, is incredibly successful and great at her job. At the end of the day, I think we all have this work ethic of wanting to be the best at whatever we do, and I knew that if I worked my butt off, I could succeed in this business. Still, it took a really long time to not have impostor syndrome. To be honest, it’s only been in the past year that I’ve felt confident in my craft and that impostor syndrome started to float away a little bit. Now I know what I want to do, who I want to work with, and what I like and what I don’t like. Until you really listen to yourself and stand by your boundaries, you can’t move forward.

The ’80s and ’90s as decades were distinct eras in terms of the model’s aesthetic. Do you think there is an overarching beauty trend at the moment?
No. There really isn’t one definition of what beauty is right now. For so many years, people tried to condense us into one type. It used to be about having one look and that was the look you were going to ride with for the rest of your career. I’m constantly reinventing myself, and I want to show every version of myself that I can be. For hundreds of years it was, this is how a woman looks, and this is how a man looks, and now we’re not so locked into that. The beauty of now is that you can look at yourself in many different ways and love all parts of yourself.

Source: wmagazine.com