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Get the First Look of Hailey Bieber, Bella Hadid Fronting Versace’s New Ad

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MILAN — Take two of the most prominent “It” girls and models, have them bask in the sun on a Mediterranean island wrapped in rich prints, fluo colors and gold chains, add a pinch of sparkle and throw a couple of drones in the mix: the recipe for Versace’s latest ad campaign is served.

The fashion house tapped Hailey Bieber and Bella Hadid as its muses for a range of images, scoring a high glamour quota. Photographed in Cavallo — a small island located between Corsica and Sardinia — by Harley Weir, Bieber and Hadid are the faces of the brand’s Dylan Turquoise and Dylan Blue women’s fragrances, respectively.

Speculation about Versace tapping the two talents started to swirl in mid-June, when Bieber and Hadid were flown over to Cavallo in a trip that resonated significantly in the press as the lockdown was still impacting life in many countries.

This is the first time Bieber is fronting an ad for the Italian label, after she strutted the catwalk for Versace in the past. Hadid, though, has a long history with the brand, being a regular on the Versace runway and having appeared in its advertising campaigns for the fall 2018 and spring 2019 collections as well as for the Kith x Versace range last year.

Bieber’s official debut with the Versace gang coincides with the launch of the house’s newest fragrance, Dylan Turquoise, which is the third iteration of the Dylan family of scents manufactured and distributed by Euroitalia.

Hadid was called on to embody the Dylan Blue flanker, launched in 2017 as the women’s counterpart of the successful Versace pour homme Dylan Blue scent introduced in 2016.

At the time, Bruce Weber photographed both black-and-white campaigns. The images for the female scent were fronted by Croatian model Faretta Radić, who was portrayed among a range of male talents including Christian Hogue, Trevor Signorino and Jake Lahrman. The concept was in sync with the one conceived for Dylan Blue for men, when male fighters trained in a gym trying to win over the heart of Hadid’s sister Gigi.

These have been replaced by color images of Bella Hadid in a midnight blue look with a plunging neckline and model Louis Baines appearing with a naked torso and denim pants at dusk, respectively.

The campaign will make its debut on Versace’s social accounts beginning Sept. 15 and be featured in print media beginning next month.


Categories Article Gallery Photoshoots

Bella Hadid’s Showstopping Miu Miu Boots Fetch £10,000 In Vogue’s Charity Auction


For the July 2020 issue of British Vogue, 23 supermodels opened up their wardrobes and chose cherished pieces to auction for charity. Bella Hadid’s showstopping Miu Miu boots, Adut Akech’s royal-blue Chanel bag, and Irina Shayk’s leopard-print Burberry skirt were all up for grabs, while exclusive prints of the lockdown selfies the models snapped in their treasured items were also made available to purchase. Now we can reveal that the inaugural Way We Wore auction – a collaboration with the pre-loved fashion site, Hardly Ever Worn It – raised £55,000 for NHS Charities Together and the National Association for the Advancement of Colored People (NAACP).

Bella Hadid’s statement boots were the hit lot, fetching £10,000. Meanwhile her sister Gigi Hadid’s Dior Saddle Bag (Gigi enlisted her boyfriend Zayn Malik to help show it off in their lockdown snap), went for £4,000; Ashley Graham’s Christian Siriano black dress sold for £2,000; and Shalom Harlow’s colourful Versace bathrobe fetched £1,000.

Sharon Wolter-Ferguson, co-founder and CEO of Hardly Ever Worn It, was delighted by the results of the collaboration, and said: “Attitudes to ownership have now changed; users buying and selling on HEWI showcase the increasing understanding surrounding the importance of extending and renewing the life of hardly ever worn items left hanging in wardrobes.

The e-commerce site is popular with fashion editors around the world, drawn by its coveted pre-owned pieces from brands including Gucci, Prada and Ganni. Up to 100,000 are listed at any one time – some at almost 90 per cent less than their original retail price.