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Bella Hadid Just Made A Case For Old Hollywood Glam

Eternal fashion icon Bella Hadid is a risk-taker and trendsetter—elevating red carpet glamour like no muse before her. And in her latest fashion move, she combines both effortlessly, channelling old school glamour with big, bold statement pieces, as ambassador for Swarovski and their latest brand campaign.

For Hadid, the collaboration was a natural fit, voicing her excitement for the brand’s recent work under the helm of Creative Director Giovanna Engelbert, who was appointed to take the reins as Swarovski’s creative director back in 2020.

“I was very familiar with Swarovski already,” explains Hadid. “It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewellery brand of the future.”

Like fashion, Hadid says “jewellery is about expression and celebrating individuality”, and that “Swarovski celebrates all people and the idea of modern glamour, and I love that.”

Bold, expressive and empowering, Swarovski, an Austrian heritage brand, has been synonymous with these words for decades. But their latest collections are redefining the brand—and for all the right reasons. Channelling old-school glamour while injecting a very timeless and modern edge, the collections purport to redefine how you express yourself and take a risk, sartorially of course.