Categories Article Media

Bella Hadid Is Charlotte Tilbury’s New Muse—and She’s Already Serving Up Major Makeup Inspiration

Bella Hadid has big news for the world. Today the model and style icon joins Charlotte Tilbury’s roster of radiant beauty muses, becoming a face of the brand alongside Kate Moss, Lily James, and Jourdan Dunn. The partnership will focus on instilling beauty lovers with inner—as well as outer—confidence, and will surely add up to makeup magic.

“Bella is a generation-defining talent at the forefront of the cultural zeitgeist and I am so excited to reveal our creative partnership,” says Tilbury. “She is a modern day beauty icon, utterly mesmerizing, a true creative collaborator, and just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds—we adore her energy.”

On a “mission to empower everyone, everywhere, and unlock their inner confidence,” Tilbury alludes to the pair’s shared belief that the true power of makeup lies not in its ability to make you look good, but in the way it can help you feel your best mentally. “When you feel your most beautiful and confident, you can conquer your world and make your dreams come true,” adds Tilbury.

After meeting at the Prince’s Trust Gala in New York in April last year—and discovering they were kindred spirits due to their shared habit of dancing even when no one else is—Hadid says a connection was there from the start between her and Tilbury. “I’ve always known her makeup and I’ve always known her energy,” she says. “The universe wanted us to be together, and look where we are now!”

Hadid was already “genuinely obsessed” with Charlotte Tilbury formulas for red-carpet events, fashion shoots, and everyday makeup looks. “I instantly see the difference they make on my skin; they allow me to glow and grow from within,” the supermodel says. “I just love them all. I feel incredibly lucky to be here and to be able to connect through art and spirituality and love for fashion and makeup and everything beautiful in life.”