Bella Hadid, an influential Arab-American symbol of beauty, who has now been named as the prominent face of Charlotte Tilbury, unveiled its latest creation — the Airbrush Flawless Lip Blur.
Drawing inspiration from her own experiences as a makeup artist in the fashion and studio realms, Charlotte Tilbury ingeniously developed the acclaimed and highly sought-after Airbrush Flawless range. This line was born out of the genuine needs expressed by her customers, as Charlotte frequently found herself blending concealers and powders backstage to achieve a flawlessly smooth, soft-focus, and airbrushed effect. The latest addition to this iconic collection, the Airbrush Flawless Lip Blur, harnesses the innovative Powder Blur technology to deliver the appearance of a matte powder-enhanced pout, all while maintaining a non-drying, non-creasing, and non-feathering formula that won’t settle into fine lines.
In celebration of the launch of Charlotte’s groundbreaking Airbrush Flawless Lip Blur, the captivating Bella Hadid has been chosen as the ideal beauty muse and the face of the campaign. Embodied in her is the timeless allure of 90s supermodel glamour, making her the quintessential icon of our generation. The campaign, set against a backdrop of black and white aesthetics and adorned with a camcorder filter, beautifully captures the seductive monochromatic ambiance reminiscent of that era. Complementing Bella’s striking beauty, Charlotte’s Airbrush Flawless Lip Blur perfectly enhances her iconic latex catsuit, resulting in a truly stunning and unforgettable look.
Bella deeply understands the transformative power of makeup in instilling confidence. United in their mission, Bella and Charlotte celebrate the ability of beauty to unlock confidence within individuals across the globe. Through their innovation and inspiration in the realm of beauty, they empower a worldwide community to embrace their unique beauty, enabling them to both feel and look like the most extraordinary versions of themselves.
Charlotte Tilbury on Bella Hadid
“Darlings!! I am so thrilled to reveal my friend and gorgeous beauty muse Bella Hadid will star in my new! Airbrush lip blur campaign. I’ll always remember when she told me how obsessed she is with my airbrush icons and I was so proud when she told me she takes it on every shoot, gives them to every make-up artist and are part of her everyday makeup routine because she can always trust them to give her the most incredible confidence boosting results.”
“That’s why she is the perfect partner for this campaign. We both share a passion and understanding of the power of great makeup to transform how someone feels so they can be their most confident selves and go on to conquer their worlds. On set, I saw this transformation first hand. It was incredible to see how Bella used the different airbrush flawless lip shades, from the gorgeous universally flattering Pillow Talk pink to the powerful ruby blur – dialling it up and down, wearing it blurred and bold – to create the most euphoric and joyous energy which everyone around us could feel. Now we can’t wait to share this magic and flawless feeling with the world!”
Bella Hadid on Charlotte Tilbury
“It’s a dream come true to be on this beauty journey with Charlotte, launching our first official campaign together. She is such a creative force in the beauty community with her magnetic energy and unparalleled innovations. I cannot wait for everyone to see the magic we’ve created. As a huge fan of Charlotte’s myself, it’s been a real ‘pinch me’ moment to be able to work with her on this campaign for her latest innovation – Airbrush Flawless Lip Blur.”
“As someone who is always on the go, I look for products that can keep up with my busy schedule. The Airbrush flawless lip blur shades last me all day and all night and give me that extra boost I sometimes need to keep feeling my best. I also like to switch up my look depending on how I’m feeling and love how adaptable these products are. With every colour I put on, I can be a different version of myself. I love the Lip Blur’s versatility, and how you can wear it blurred or wear it bold depending on how you’re feeling and the occasion. I’m so excited and grateful to be on this magical journey with Charlotte, I feel so lucky to be part of this – sharing ideas and creating makeup magic together. We really had the most incredible time on set and I can’t wait for the world to see what we’ve been working on. There’s so much more fun to come, we’re just getting started!”