For the July 2020 issue of British Vogue, 23 supermodels opened up their wardrobes and chose cherished pieces to auction for charity. Bella Hadid’s showstopping Miu Miu boots, Adut Akech’s royal-blue Chanel bag, and Irina Shayk’s leopard-print Burberry skirt were all up for grabs, while exclusive prints of the lockdown selfies the models snapped in their treasured items were also made available to purchase. Now we can reveal that the inaugural Way We Wore auction – a collaboration with the pre-loved fashion site, Hardly Ever Worn It – raised £55,000 for NHS Charities Together and the National Association for the Advancement of Colored People (NAACP).
Bella Hadid’s statement boots were the hit lot, fetching £10,000. Meanwhile her sister Gigi Hadid’s Dior Saddle Bag (Gigi enlisted her boyfriend Zayn Malik to help show it off in their lockdown snap), went for £4,000; Ashley Graham’s Christian Siriano black dress sold for £2,000; and Shalom Harlow’s colourful Versace bathrobe fetched £1,000.
Sharon Wolter-Ferguson, co-founder and CEO of Hardly Ever Worn It, was delighted by the results of the collaboration, and said: “Attitudes to ownership have now changed; users buying and selling on HEWI showcase the increasing understanding surrounding the importance of extending and renewing the life of hardly ever worn items left hanging in wardrobes.”
The e-commerce site is popular with fashion editors around the world, drawn by its coveted pre-owned pieces from brands including Gucci, Prada and Ganni. Up to 100,000 are listed at any one time – some at almost 90 per cent less than their original retail price.